Clear Water: A new player in India’s retail industry is encouraging mindful living. With the goal of promoting waste management and ethical consumption, Clear Premium Water has created three digital video commercials (DVCs).
- In the first commercial, “Live Consciously, Choose Wisely,” kids are seen playing outside before going to a store to get refreshments. The commercial highlights the company’s dedication to conscious living while urging viewers to choose better hydration options over sugar-filled beverages.
“We at Clear Premium Water believe that every individual has the power to make a difference,” stated Nayan Shah, the company’s founder and CEO. The goal of our newest line of DVCs is to encourage and enable individuals to make thoughtful decisions, live consciously, and behave ethically. We wish to inspire a group movement toward a more sustainable future by means of these compelling stories.
The second ad addresses the problem of fake goods with the theme “#FakeSeFree: Embrace Authenticity.” It highlights the value of authenticity and conscientious shopping by featuring a disabled guy selecting real Clear Premium Water from a variety of products.
The last ad, “Dispose Responsibly, Preserve Our Planet,” emphasizes how important environmentally conscious garbage management is. The video depicts the decisions made by a city cleaner to dispose of rubbish and stay hydrated sustainably, highlighting the wider effects of individual acts on Earth.
A movement towards a more sustainable future is aimed to be sparked by each DVC, which tries to educate and motivate viewers to embrace eco-friendly behaviors.
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