Whirlpool of India and Hindustan Unilever Ltd (HUL) have announced a new collaborative marketing alliance focused on Surf Excel, the flagship laundry brand under HUL’s ownership, in a calculated move meant to strengthen their position in the laundry care sector.
This innovative alliance between two titans of the business comprises a number of cooperative marketing campaigns aimed at increasing Surf Excel’s visibility and influence in the Indian market. Both companies hope to open up new growth and innovation opportunities in the laundry care industry by combining their knowledge and resources.
The agreement would not only enable the convergence of cutting-edge technology from both companies but also open the door for the development of cutting-edge solutions that offer improved fabric care, according to a joint statement released by Whirlpool of India and HUL. By utilizing the synergies between mechanical, thermal, and chemical processes, the partnership aims to transform stain removal and improve customers’ overall laundry experiences.
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- According to Whirlpool of India’s Vice President of Marketing, Kumar Gaurav Singh, “Our partnership is an opportunity to leverage our combined strengths—the coming together of superior mechanical action, thermal action, and chemical action to deliver expertise in the removal of stubborn stains.”
- Executive Director of Unilever’s Home Care division Srinandan Sundaram said, “Our goal is to provide convenience & innovation to households across India, making laundry routines simpler and more effective.”The alliance between Whirlpool of India and HUL represents a big advancement in the development of the laundry care sector, with innovation and consumer convenience at the forefront. Upon starting this joint venture, both organizations are unwavering in their commitment to providing game-changing solutions that improve the lives of people all throughout the country.
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