Leading Indian fashion e-tailer AJIO has introduced AJIOGRAM, a D2C interactive e-commerce platform driven by content. The e-tailer hopes to empower Indian fashion startups with this initiative by showcasing their creative products and bold visions that are defying conventions.
The AJIO app allows you to easily switch between stores to access AJIOGRAM. By the following year, it hopes to bring 200 unique domestic D2C brands on board, giving customers a vast array of choices ranging from streetwear to fast, artisanal, minimalistic, quiet luxury, slow, and sustainable fashion.
“The emerging new generation of shoppers seeks more than just a product from the brand; they seek a vision & a purpose,” said Vineeth Nair, CEO of AJIO. The D2C revolution in India over the past few years has given rise to many brands that are masters of thoughtful and inventive design. By consolidating these brands under one roof, AJIOGRAM will enable them to take advantage of AJIO’s smooth shopping experience to grow and scale. Our goal is to empower the next 100 Indian fashion startups through this initiative.
AJIOGRAM serves customers looking for limited edition products from purpose-driven niche brands as well as those who want fashion that fits their interests and personalities. Additionally, the e-commerce major will assist D2C startups with smooth integration with AJIO’s influencer network, and long-term brand-building support.
AJIOGRAM is the only place to get premium brands like Urban Monkey, Supervek, Quirksmith, KR Life, Creatures of Habit, Cecil, Trouser, Fancypants, MIDNIGHT ANGELS BY PC, Monks of Method, Crafts, and Glory, and more.
In order to help D2C brands scale and meet their targeted revenue growth, AJIO will provide them with committed support. Unlike the status quo, the platform provides a distinctive brand-centric approach that gives brands increased visibility and an engaging discovery experience to highlight their variety of styles.
