Apparel Group is happy to announce that Phoenix Mall of the Millennium in Wakad, Pune, will host the first-ever Victoria’s Secret Beauty concept store. The conglomerate’s worldwide dedication to launching cutting-edge retail concepts and growing its footprint in local markets is in line with this calculated launch.
The new store has a unique design and a classy atmosphere that reflect Victoria’s Secret’s international reputation for excellence and style. With a wide range of products, from accessories to fragrances, it seeks to be a one-stop shop for all things beauty-related. Beauty enthusiasts in the area can expect an amazing shopping experience.
A wide range of products are available at Victoria’s Secret Beauty in Pune, including the well-known line of popular fine fragrances, body mists, lotions, and stylish accessories like the newest handbags and high-end cosmetic cases. In addition to the much-awaited Bare Rose Collection, the store will feature award-winning fragrances like Bombshell, Very Sexy, Tease, and Heavenly.
Apparel Group India President Tushar Ved said, “We are excited to bring the recognizable Victoria’s Secret Beauty brand to Pune and offer the area’s beauty enthusiasts an amazing shopping experience. Our goal at Apparel Group is to get the most sought-after global brands in front of Indian customers. The store’s launch represents our goal of providing discriminating consumers with extremely sought-after international brands.
Apparel Group India CEO Abhishek Bajpai underlined further, saying, “Pune was a natural choice for expanding our presence in Tier II cities with a significant concentration of affluent consumers.” Our decision to locate the store at Phoenix Mall of the Millennium will undoubtedly strengthen our resolve to connect with our target market through the newest retail center in the city.”
Shopping for beauty and accessories will be a truly unique experience thanks to the store’s creative design and “Store of the Future” concept. Visitors and locals alike are welcome to peruse Victoria’s Secret Beauty’s outstanding assortment of cosmetics and accessories when it opens to the public on November 4, 2023, at Phoenix Mall of the Millennium.
