Amul: The Gujarat Cooperative Milk Marketing Federation (GCMMF), a dairy product distributor under the well-known Amul brand, is getting ready to increase the range of products it offers in the American market. This action comes after fresh milk was successfully introduced in partnership with the Michigan Milk Producers Association.
- “In the US and other international markets, there is a significant demand for fresh items. The Gujarat Cooperative Milk Marketing Federation Ltd.’s managing director, Jayen Mehta, stated, “We would be expanding with other goods like dahi, lassi buttermilk, cream, and paneer soon (GCMMFL).
Mehta also underlined in his speech the importance of milk to India’s agriculture industry. He pointed out that milk has surpassed conventional staples like rice and wheat to become India’s most important agricultural crop. Mehta’s projection indicates that India’s impact in the dairy business is expanding, since the country is expected to contribute one-third of the world’s milk supply within the next ten years.
GCMMF has already introduced four milk varieties to meet the dietary needs of the Asian community in the United States as well as the Indian diaspora. Due to their positive reception, a larger selection of dairy products can now be introduced.
- And in addition to looking at other global markets, we will shortly be moving into Canada. Mehta stated, “The federation is considering growth into every product sector.
The Indian Merchants’ Chamber’s president, Sanjaya Mariwala, reaffirmed the organization’s commitment to advocating for policies during the IMC AGM. He promised that the IMC will keep being vital in directing business reactions and working with the government to carry out programs that are advantageous to the industry.
With a strong expansion plan, GCMMF is well-positioned to grow its market share in the United States and abroad and provide consumers with access to a broader range of premium dairy products. This strategic move reinforces Amul’s dedication to quality and innovation and is in line with its goal of becoming a major player in the global dairy market.
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