Olympic medallist PV Sindhu has joined Hoop, a rising wellness business, as an investor and brand ambassador with pride. Hoop is committed to transforming wellness solutions in India, and this collaboration is proof of that.
Hoop, a natural product company founded in October 2023, has quickly acquired popularity with its line of products intended for muscular recuperation, topical pain relief, and improving sleep quality. The brand has established a distinct market niche by meeting the changing health requirements of a dynamic population and is currently present in more than 1,000 cities across the country.
- “After trying Hoop items for months, I was really impressed with their value—not only for athletes, but for anyone who wants to lead an active lifestyle as well. “I’m ecstatic to be working with Hoop to support India’s active lifestyle movement,” Sindhu exclaimed.
Hoop, which was founded by Twinkle Uppal and Saharsh Agarwal, two former McKinsey consultants, is dedicated to meeting the changing wellness demands of contemporary India.
- “Sindhu’s confidence in our brand is greatly appreciated by Hoop, especially with the 2024 Olympics rapidly approaching,” co-founder Saharsh Agarwal stated.
Hoop has quickly grown since its founding in October 2023 and now serves clients in more than 1,000 places across the country. Prominent angel investors have backed the brand, including Abhinav Sinha (COO, OYO), Naiyya Saggi (co-founder, Good Glamm Group), and Rohit Kapoor (CEO, Food Marketplace, Swiggy).
- Hoop was created to meet Young India’s unmet wellness needs. Our lifestyles have changed; we now have to deal with issues like neck pain from electronic devices, back pain from prolonged sitting, sleep issues brought on by screens, and muscle soreness following exercises and sports. Even if our demands have evolved, there aren’t many cutting-edge items on the market today that suit the modern Indian lifestyle, according to Twinkle Uppal, co-founder of Hoop.
This strategic alliance with PV Sindhu demonstrates Hoop’s dedication to innovation and its goal of provide cutting-edge wellness solutions that are specifically designed to satisfy the various demands of contemporary Indian consumers.
