BoConcept India is a shining example of elegance and innovation in the world of interior design and home furnishings. Since its inception in 2016, the brand has rapidly expanded, with eight stores now located in major Indian cities. Navin Khanna, the Director of BoConcept in India, has led the brand’s journey, bringing Danish design sensibilities to Indian homes.
The omnichannel strategy is central to BoConcept’s success. The brand seamlessly integrates the online and offline worlds to provide customers with a complete experience. Customers are met with a consistent brand experience whether they are browsing the user-friendly website, using the AR tool to visualize furniture in their own homes, or exploring the physical stores. This strategy has propelled the brand to an impressive annual growth rate of 25 percent in India.
The in-house talent of the brand painstakingly designed the stores, which function as inspirational spaces where customers can co-create their dream homes. These shops feature a wide variety of materials and styles with the goal of customizing solutions to suit the likes and preferences of every customer. Its design philosophy places a strong emphasis on sustainability, demonstrating its dedication to environmental awareness.
A key factor in improving the BoConcept experience is technology. Online lead conversion is streamlined by CRM systems, while foot traffic is monitored by the customer base platform Dancount. BoConcept is guaranteed to remain at the forefront of the industry thanks to these innovations.
The stores are inspirational places where customers can co-create their dream homes, and they are expertly designed by the brand’s in-house talent. These shops feature a wide variety of materials and styles, all of which are intended to customize solutions to suit the tastes and needs of each individual. Its commitment to environmental consciousness is reflected in the design ethos, which places sustainability first.
Technology is essential to improving the BoConcept experience. CRM systems automate online lead conversion, while Dancount, the customer base platform, monitors foot traffic. BoConcept is able to maintain its leading position in the industry thanks to these innovations.
