An elevator pitch is a quick and engaging way to present your small business during a conversation. It’s called an “elevator pitch” because it should last about the same time as a typical elevator ride. Since attention spans are short, being concise is key. We’ll provide you with 15 elevator pitch examples, along with a template to help create your own. This guide also includes how to write your business pitch effectively.
What is the elevator pitch?
An elevator pitch is a brief summary of your work experience designed to showcase your achievements to potential clients. It aims to spark interest, build rapport, and potentially lead to further conversations or recommendations. Keep it engaging yet concise, and use it as a tool to introduce yourself, your business values, and direct people to your company’s LinkedIn page.
Guidelines for crafting an elevator pitch
It takes a lot of planning and practice to get comfortable delivering a standout pitch. Use these dos and don’ts to deliver a flawless pitch.
Do | Do Not |
---|---|
Practice beforehand | Use technical jargon |
Follow the outline | Include too many details |
Speak clearly and slowly | Ignore your audience |
Be persuasive and positive | Limit yourself to one pitch |
Record yourself | Skimp on practicing |