An elevator pitch is a quick and engaging way to present your small business during a conversation. It’s called an “elevator pitch” because it should last about the same time as a typical elevator ride. Since attention spans are short, being concise is key. We’ll provide you with 15 elevator pitch examples, along with a template to help create your own. This guide also includes how to write your business pitch effectively.
What is the elevator pitch?
An elevator pitch is a brief summary of your work experience designed to showcase your achievements to potential clients. It aims to spark interest, build rapport, and potentially lead to further conversations or recommendations. Keep it engaging yet concise, and use it as a tool to introduce yourself, your business values, and direct people to your company’s LinkedIn page.
Guidelines for crafting an elevator pitch
It takes a lot of planning and practice to get comfortable delivering a standout pitch. Use these dos and don’ts to deliver a flawless pitch.
| Do | Do Not |
|---|---|
| Practice beforehand | Use technical jargon |
| Follow the outline | Include too many details |
| Speak clearly and slowly | Ignore your audience |
| Be persuasive and positive | Limit yourself to one pitch |
| Record yourself | Skimp on practicing |
Shorter is foremost, despite the fact that it is able to be difficult to condense all of your accomplishments into two or 3 sentences. These are the critical elements of a robust raise pitch.
1. Introduce yourself
Introduce your self within the opening of your elevator pitch, however make certain to preserve it succinct and direct. As times of this, take into account:
- “I run a boutique public relations firm.”
- “I’m a personal trainer.”
- “I manage a bookkeeping and accounting business.”
- “I’m a graphic designer.”
Remember, it’s not about them. Wait to be asked before sharing your story. The goal of an elevator pitch is to confidently introduce yourself and capture attention, allowing you to learn more about the other person and gauge their interest in your business.
2. Describe the issue you solved
In your pitch, focus on who your company helps and the problem it solves, rather than just explaining what it does. This makes it easier for listeners to understand your target market, the issues you address, and why they should work with you. Here are a few problem statement examples:
- “We leverage our network to ensure technology-based startups are featured in leading trade and business magazines.”
- “My business is about giving the clients chances to regain their strength after they got better from a sickness or an injury. ”
- “In a similar way, perfect money is able to give small business owners the assurance they need to effectively manage their business since we handle their finances.”
- “The company that I am involved with centers on design and animation services to sports franchise establishments and their fans. ”
Using setting up phrases that embodies the value proposition of your business will be instrumental in crafting your elevator pitch and also assist you in transitioning to the solution.
3. Present your solution
After you expose the shortcoming the industry is facing with, you should follow depicting how your company is willing to address the problem on offer. Here are some examples of how to phrase this:Here are some examples of how to phrase this:
- “We are proud to present our AI technology that is a subject of a patent pending which allows drafting emails in much less time. ”
- “We offer transport services to individuals who are ill or injured and lack the means to move from one residence to another.”
- “Our financial advisors are more proactive, they suggest on how you can avoid problems in your business.”
- “We cater each meal preparation kit according to the diet of the customer such that the food does not contain products that are allergic to them or detrimental to their body systems.”
As this segment is perhaps the most useful when it comes to providing arguments, you should try to address your audience here as closely as possible.
4. Tell us what makes you unique
It is suggested to add to the elevator pitch sentence that will present something special in the business. Here are some ideas about how to do that:Here are some ideas about how to do that:
- “We focus on offering these executives for an interview to the inclined media source, unlike some large firms that submit a lot of non-specific messages to media outlets.”
- “My business is the interior business with people in their homes I also have a gym with equipment called Gyrotonic to increase flexibility and strength with no pressure on joints and bones. ”
- “Being a small business owner myself I simply adore it when I am able to help other businesses grow and thrive. ”
- “One of my responsibilities sometimes is to draw what you see on a football game scoreboard, or that advertising campaign with professional hockey players playing on a field.”
Mention your unique work style, specific tools you use, or a story behind your passion for the business. Briefly highlight any notable clients to subtly showcase your expertise and credibility.
Also Read | How to start a business from scratch
5. Finish with a call to action
After introducing your self, your solution, the trouble you want to tackle, and how you range from the competitors, it is time to pique the listener’s hobby with a practical subsequent step. To that cease, below are a few methods:
- Would you want extra statistics approximately how we’d help you?
- This is my business card; feel free to contact me with any enquiries.
- “Please add me on LinkedIn so we can communicate extra.”
- “Let’s speak your options over espresso sometime. When are you to be had?
Use your pitch to personally engage the listener. Conclude with a question or suggestion to keep the conversation going, sparking their interest and helping build rapport with a potential client or investor.
Template for an elevator pitch + 15 real-world examples
It’s time to put together your speech now that you are aware of the proper order for providing data. To positioned up your own elevator pitch, utilise the template furnished under.
As a [kind of industry] company specializing in [niche], we understand the complexities of your field. We’ve helped many improve their [issue] through [solution], offering a unique approach tailored to our clients’ needs. Have you ever tried [your product or service]?
Recall that your elevator pitch should be each broad and flexible enough to pique the interest of a entire stranger at the same time as but identifying the wishes of your supposed audience. To advantage a few idea on the way to make a killer elevate pitch, have a look at these samples.
Standard elevator pitch
Make certain your thought is succinct, engaging, and adaptable sufficient to appeal to both potential customers and investors.
As a vegan and vegetarian meal delivery service, we understand the challenge of finding tasty, healthy meals. By offering personalized meal kits, we’ve helped many enjoy convenient, nutritious options tailored to their needs. Have you worked in the healthy food industry before?
Make a pitch to your target audience
In your pitch, pay near interest for your speciality and make it obvious how your product or service can assist them clear up their hassle.
Finding a reliable barber in a new place can be tough. Our company makes it easier for professionals on the go to find top hairdressers. Over 3,000 businesspeople have used our service across the U.S. We’re also expanding to include dog grooming, offering even more options. Follow us on Instagram for more details!
Example for new customers
Gaining a brand new patron presents an splendid possibility, so that you should make sure your pitch is apparent and concise. Steer clear of jargon and make an enchantment to cause, humanity, and logic.
“Hi, I’m Jen from Water. Are you familiar with our products? By choosing us, you’re providing your team with clean, filtered water. Our advanced filtration system removes harmful minerals and contaminants. Given your business’s downtown location, you understand the importance of a clean water system. Here’s my business card if you have any questions or need to reach out.”
Example with a lot of data
Impress the listener with evidence that supports your activity to demonstrate to them which you have done your homework and which you are confident for your organisation.
“Seeing how many small businesses struggled during the pandemic, I created a network for sharing shop rental costs. My candle business partnered with a local florist, and we both saw a 15% income increase. With more investment, we’re aiming for 30% growth. If you’re interested in discussing this further, let’s grab coffee sometime.”
Investor pitch example
Be particular on your wording while addressing an investor’s wishes. Talk about your history, your business plan, and what your enterprise ought to obtain with extra capital.
“Our organization specializes in matching motors with companies needing to move inventory. Discarded drives now generate cash for shipping firms. With over 20 years of industry experience, we aim to increase sales by 40% with your support and investment. Here’s my business card for any questions or to get in touch.”
Example of an elevator pitch for startups
Emphasise how your startup sticks out from the opposition and describe the creative approach you take to fixing the problems your target market confronts.
“My company specializes in personalized sales funnel development and design, ensuring a seamless user experience tailored to client needs. Our most recent client saw a 120% increase in net sales because to the automated solutions we provide, which increase revenue. Does your business have any experience with e-commerce automation?”
Pitch for a narrative
This pitch helps the target audience visualise the target marketplace that requires the good or service with the aid of setting them in the footwear of others.
“A truck driver misses out on important events while devoting a lot of time and energy to their future while they are separated from them for longer than a month.What if you could send them a tangible expression of your feelings? Our customized care packages, tailored to your route and their interests, let your family join you on your journey. Which business address would be best for us to send a sample to?”
Emotional pitch
Give the listener a experience of the gravity of the difficulty your small commercial enterprise is trying to help your clients with.
“By making personalised pics in their closest friends, our corporation hopes to assist bereaved families in coming to terms with the demise of their 4-legged circle of relatives individuals. We may provide them with a gift so that it will final an entire life with only a few snap shots in their departed loved one. Would you be inclined to assist us in making these valuable reminiscences?
well-crafted business pitch
Talk about the legacy your small company has correctly created and the elements that have allowed you to keep its achievement for this kind of long time.
“For over 40 years, we’ve helped local groups create and enjoy spectacular events. We handle all the planning stress by designing luxurious events that delight teams and clients. With our extensive network of hosts, florists, and caterers, we offer unique experiences. Next week, I’d love for you to visit our store and explore our gala options.”
Job interview pitch
In your self-interview pitch, highlight your work experience and enthusiasm. Before meeting with the listener, try to learn as much as you can about the firm to prepare a customised pitch that highlights your qualifications as their ideal candidate.
“I changed careers because farming equipment is expensive. My current objective is to use my understanding of agriculture in the field of renewable energy. I want to support local companies in utilising nature’s resources to lead greener, more environmentally friendly lives. If your business and mine have comparable values, I would be happy to set up an interview with your staff. What does Monday of next week sound like?
pitch during a conference or trade fair
With a call to action (CTA) that prompts the listener to take immediate action while at the event, wrap up your trade show or conference pitch.
“My business has partnered with [another company name] to help nonprofits cut costs by 20% with our durable products. Our solutions streamline operations and reduce expenses. Let’s discuss this tomorrow afternoon; here’s the schedule and a list of the products we’ll showcase.”
Making a pitch to a colleague in the same field
Make use of the listener’s familiarity with the technical terms used in your area to demonstrate the benefits of running together.
Since our social media commercial enterprise focusses on B2B finance, we’re aware of how complex your industry can be. In just the remaining year, we’ve assisted numerous of your colleagues in growing their social media engagement by greater than 20% throughout all systems. Would you like more information approximately how we might help you?
Making a pitch to an acquaintance
Before you method an acquaintance with a enterprise pitch, mention the person or organization that you each percentage to construct rapport and trust.
Hi Maria! Ted mentioned you’re interested in a new content management system. We know how challenging file organization can be for small businesses, so we developed an easy-to-use app that consolidates everything in one place. Want to watch a demonstration of how it operates?
Presenting an idea to a old friend
Be aware of long-status friendships by using giving heat, informal elevator pitches to former associates. Close with a call to action that each of you would locate enjoyable.
Great to see you again! For busy professionals tired of wrinkled clothes at meetings, we’ve created a service that picks up and delivers dry cleaning with just one click. This lets you stay home and focus on what matters. Let’s discuss more over coffee.
Make a fundraising pitch
When creating a pitch on behalf of a non-profit or organization that is trying to raise cash, emphasise to the listener the urgency of the way the cash could affect the audience that the corporation serves by way of outlining the assignment’s plans for the use of the additional finances.
“Our organisation gives animals a caring, secure home in order to rehabilitate them. Additional donations will help us maintain regular veterinary care. Would you like to schedule a call to discuss our donation program?”
Start your enterprise
The first step in getting new venture financing, hiring new body of workers, and establishing a new customer connection is to pitch your company. Once you have captured their interest along with your elevator pitch, make sure you have all of the strategies in vicinity to preserve their religion in your business.
Purchasing reliable accounting software is a brilliant technique to enhance the performance of your invoicing process and function your customer for achievement in dealings with your small enterprise.What makes a robust elevator pitch, for your opinion?
People Also Ask
What makes a strong elevator pitch, in your opinion?
How to create your very own elevator pitch and eleven definitely outstanding examples
I’m passionate about what I do. Yet I [high-level objective, differentiator]. Let’s communicate if you’re in search of for a [position/title] who’s [differentiator]. I’m excited to discover how I can assist your enterprise in reaching its [field] dreams.
What is a 10 second elevator pitch?
An elevator speech is a brief summary that clearly identifies a person, profession, product, service, organization, or event, highlighting its value proposition. It’s your chance to make a strong first impression when meeting someone.
What is the shortest elevator pitch?
13 Great Elevator Pitch Examples with Templates: Keep it 30-60 seconds, concise, and engaging. Your pitch should capture attention and be memorable, using humor, storytelling, or other techniques.
