Godrej Appliances, a division of Godrej & Boyce, the Godrej Group’s flagship company, has become a member of the Open Network for Digital Commerce (ONDC) in an effort to improve consumer access to its wide selection of household appliances. Customers will benefit from greater convenience when buying appliances and a greater national presence for the brand as a result.
In order to make its enlistment across the Open Network easier, Godrej Appliances has partnered with Mystore. At the moment, Godrej Appliances provides more than 100 SKUs via ONDC Network, covering a broad variety of cutting-edge household appliances such as air conditioners, refrigerators, washing machines, dishwashers, microwave ovens, air coolers, and deep freezers.
Based on this broad network, the brand plans to serve multiple pin codes in more than 20 Indian states in the upcoming months. The prices of all products offered on ONDC Network will be competitive when compared to those on other platforms. The brand will eventually take advantage of additional marketing opportunities on the ONDC Network in addition to making purchases simple through consumer finance offers.
Godrej Appliances’ Business Head and Executive Vice President, Kamal Nandi, expressed excitement about this calculated move, saying, “We are thrilled to be a part of the government-backed ONDC, with our partner Mystore to facilitate this endeavor.” Godrej’s dedication to customer engagement and loyalty is a perfect fit with ONDC’s goal of developing a dynamic and inclusive digital marketplace. We can communicate with a broad audience and provide them with an extensive selection of Godrej’s cutting-edge home appliances as we join the Network. We project that, when combined with our full line of home appliances, our ONDC Network contribution will account for 20% of our e-commerce revenue by 2026.
“The addition of a trusted brand like Godrej to ONDC Network validates our growing reach and influence,” stated T Koshy, MD & CEO, ONDC. The Network’s capacity to promote inclusivity and innovation is further strengthened as more well-known brands from various industries join us. We are overjoyed that Godrej sees how important it is to work with ONDC Network to improve customer options throughout India’s towns and cities.
“All the brands that onboard onto the Network, it will certainly unlock new opportunities and customer segments for them,” stated Shireesh Joshi, CBO at ONDC. Due to its increased accessibility and affordability, it enables well-known brands to expand their equity. Now that the Network has opened up a wider market, Godrej is able to present and distribute their high-quality products to customers worldwide. We are pleased and excited about the advancements and good effects Godrej will bring about through the Open Network.
Mystore’s co-founder Kriti Aggarwal stated, “We are pleased to have been a key player in enabling Godrej Appliances to start their ONDC Network journey. Our goal of enabling Enterprise brands to seamlessly integrate their whole dealer network into the ONDC Network and increase brand awareness and reach through digital channels is furthered by this partnership.
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