Havells India Ltd. said on Monday that it would be entering the kitchen appliance industry through a strategic partnership with Jumbo Group, a UAE-based distributor of technology and consumer electronics. According to the firm, this partnership will help Havells expand its product line and market reach while giving Jumbo Group a strong foothold in the Middle East. Havells India’s top kitchen appliances, such as sophisticated mixer grinders, will be introduced as a result of the agreement. They will first be available online at jumbo.ae, Jumbo’s e-commerce website, and then they will be distributed through retail stores.
The Havells product range will eventually be expanded to include high-end juicers and cutting-edge air fryers, which will be sold both online and in-store at Jumbo Electronics stores. Jumbo is extending its brand reach in the Middle East and Africa (MEA) by distributing to shops in the United Arab Emirates as part of this partnership.
“At Havells, our dedication to growing globally remains steadfast, embodying our ‘Make in India’ ethos for a worldwide audience,” stated Rahul Murgai, Senior Vice President, Havells India. We are thrilled to announce that Havells’ kitchen appliances will now be distributed in the Middle East through our cooperation with Jumbo. This partnership is a big step in improving customer access to Havells’ cutting-edge products while also fortifying the company’s brand presence and channel reach.
The CEO of Jumbo Group, Vikas Chadha, stated: “We are excited to join the kitchen appliance industry through our relationship with Havells India Ltd., a business that shares our ambition for quality and innovation. Our collaboration will enable us to provide our clients the greatest items out there, improving their convenience and quality of life in light of the rising demand for kitchen equipment. We begin availability with e-commerce and subsequently extend to retail locations in order to give our clients the greatest amount of accessibility and convenience, given the growing number of tech-savvy consumers we serve.
The Havells product range provided by Jumbo Group will be supported by Jumbo Serve, an ISO 9001 certified after-sales service provider in the UAE that will oversee contract and warranty servicing for the whole Havells product line sold in the country.
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