“Moov Cool,” a new product influenced by cold therapy, has been introduced by Moov, the top pain relief brand in India. The medicine, which contains menthol, is intended to provide relief from aches and pains in the muscles and joints resulting from sprains, strains, and from the soreness that comes with leading an active lifestyle.
About 8% of Indian respondents to a December 2021 Reckitt Pain India DCG Demand Survey—which surveyed over 4,000 people—said they had pain associated with sports or exercise. Muscle aches, sprains, and strains are among the injuries that Moov Cool attempts to treat. With a 15-second start time and an ice-like cooling sensation that helps numb the affected area, Moov Cool is powered by menthol.
- “As one of India’s most trusted pain relief brands, Moov has been helping Indians deal with their pains for decades,” stated Kanika Kalra, Regional Marketing Director, Health & Nutrition, Reckitt South Asia. Consumers are searching for novel ways to get immediate pain relief as the prevalence of sports and fitness-related injuries has increased due to changing lifestyles. With great pleasure, we present Moov Cool, a cold therapy-inspired composition that relieves aches and pains in the muscles and joints caused by sprains, strains, and general discomfort. Our dedication to providing the best solutions to satisfy our audience’s changing needs is demonstrated by this launch, which also advances our product innovation.
A campaign highlighting the ways in which Moov Cool may help athletes and fitn ess enthusiasts manage pain and carry on with their activities has been launched by Moov to increase awareness of the new product.
- Joint MD and Chief Creative Officer of Havas Worldwide India Anupama Ramaswamy stated: “We knew that the launch of Moov Cool had to be significant because Moov is introducing its cool therapy products to India for the first time. By concentrating on injuries related to fitness, we entered a vibrant realm that resonated with fitness aficionados.
Moov Cool comes in two handy forms, gels and sprays, and can be purchased in top offline and online retail stores throughout India. The product line consists of a 10g and 20g Gel that costs Rs 60 and Rs 110, respectively, and sprays that cost Rs 186 for 35g and Rs 85 for 15g.
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