The addition of the international women’s fashion accessory brand Parfois to Myntra roster of various international brands is verified, indicating a calculated approach into the Indian retail sector. Parfois is a popular brand of women’s fashion accessories that is known for its stylish, affordable, and high-quality items. The company is making its debut in India with a selection of its characteristic purses, totes, and slings.
An extensive range of women’s accessories, such as purses, shoes, clothes, jewelry, sunglasses, scarves, hats, and gloves, are the specialty of Portuguese brand Parfois, which was founded in 1994 by Manuela Medeiros. The company has been growing steadily since 2010, and in 2019 it reached a noteworthy milestone by opening 1,000 outlets. As of 2023, it is currently present in over 70 countries.
With a focus on Gen Z and younger customers, Parfois offers a carefully chosen assortment of more than 250 options for Indian buyers through its partnership with Myntra. With an average selling price (ASP) of roughly Rs 2,000, the business is known for its reasonably priced, high-performing bags. Its handbags, totes, and slings are particularly popular, with a focus on trendy, basic designs available in a range of hues.
The brand intends to use Myntra’s on-app channels etc., given below
In addition to facilitating Parfois’s debut into the Indian market, the relationship with Myntra gives access to Myntra’s flourishing consumer base of stylish individuals. The brand intends to use Myntra’s on-app channels and social media presence, including social commerce solutions, with an emphasis on handbags, totes, and slings, to improve its overall visibility and brand recall. Customers can enhance their shopping experience by taking advantage of a flat 20 percent price reduction on select Parfois products as part of the launch incentives.
“We are seeing an increased appetite for trend-first accessory brands as customers proactively look for high-on-style accessories that best reflect their personalities,” stated Jayanti Ganguly, VP of Business at Myntra, “as the sense of style evolves across the country in line with global trends.” With its sophisticated and stylish selection of premium handbags, Parfois is one such international brand that is sure to become popular among the nation’s fashion-forward female consumers. We’re excited to present Parfois to our clientele, which will further increase the allure of our collection of foreign brands—especially as we expand into the worldwide accessories market.
CEO of Parfois Susana Sánchez stated, “We at Parfois are thrilled to introduce our brand to India, one of the most significant markets.” Developing Parfois internationally is a critical step towards our international market expansion. We anticipate that this possibility will probably become a fantastic experience for expanding into new markets and gaining new clients thanks to Myntra’s partnership.
