Myntra Launches a Big Fashion Festival extravaganza, will begin as the holiday season draws near. A record-breaking selection of over 23 lakh designs from more than 6,000 companies, including fashion, beauty, and lifestyle goods, will be available at this fourth edition of BFF. The Christmas extravaganza is expected to draw over 8 million customers, thus Myntra has expanded its infrastructure to support over 1 million concurrent users during peak hours.
BFF pledges to advance innovation and distinctive shopping experiences. Hero collections, cross-brand alliances, and fascinating CelebXBrand relationships will be included. More than 150 new releases will provide various options for men and women across fashion, footwear, accessories, and home, and 50 new made-in-India D2C companies will be introduced and recognized under the Myntra Rising STARS banner. On Myntra, the D2C market has grown by an astonishing 70% YoY this quarter.
In order to meet the rising demand, the Indian wear category, which is a crucial component of the festive wardrobe, has been enlarged to encompass 4.5 lakh varieties. This collection offers a variety of mass premium and premium designs in light and heavy Indian wear, as well as fusion wear, and caters to both the men’s and women’s markets. Customers in the GenZ demographic should like the 45k designs from 1000+ manufacturers in the fusion collection alone.
With over 20 coveted global companies joining BFF this year, international brands are gaining popularity among consumers. Additionally, shoppers may look forward to seasonal collections created especially for Indian customers by well-known companies like H&M and Mango.
With over 90,000 SKUs from more than 1,500 brands, including more than 200 international names, Myntra’s beauty and personal care portfolio has dramatically grown. Over 50,000 new home goods have been added to the catalog, increasing the demand for the Home category, which has grown by 50% YoY.
BFF promotes cutting-edge ideas like curtain-raiser bargains, grand opening hours, brand mania, and limited-time offers in order to further improve client engagement. Customers will receive unbeatable promotions, such as a 15% discount using the Myntra and Kotak Mahindra Bank co-branded credit card. Partners like ICICI, Kotak, Paytm, and Cred will be able to provide additional payment alternatives.
Customers spend more money during the event will receive goodies including gold coins, carts, and bags. BFF promises to be a holiday shopping adventure with over 350 brands from 5600+ stores in 150 locations displaying a unique range of 2 lakh styles.
In order to improve the shopping experience, Myntra is also preparing its short-form video platform, Myntra Minis, with 500+ offer-led films throughout the event. Famous artists will take part in boosting the exposure of this major holiday event.
The CEO of Myntra, Nandita Sinha, stated, “At Myntra, we are prepared to launch our biggest edition of the ‘Myntra Launches a Big Fashion Festival’ as the country eagerly anticipates the holiday season. This is a chance for the sector to pick up steam, allowing firms to diversify their product offerings while also growing their customer base. Additionally, there is a chance for our ecosystem’s partners to develop, including both large and small businesses, Kirana partners, and craftsmen.
Sidharth Malhotra and Kiara Advani are featured in the holiday ad “Dress-up Season,” which has been launched on various TV, digital, and social media channels.
The employment of women from economically disadvantaged situations has also been a focus for Myntra, particularly in rural areas and small towns spread over multiple states. In addition, completing holiday orders across the country will be made possible by Myntra’s strong supply chain network, which consists of 17,000 MENSA (Myntra Extended Network for Service Augmentation) partners.
