Compared to the same period last year, the first half of 2023 saw an over 100% increase in online sales of bags and luggage. During the same period, the gross merchandise volume (GMV) increased by over 150 percent, whereas the volume increased by over 100 percent.
According to information provided by e-commerce enablement SaaS platform Unicommerce eSolutions Private Limited, based on orders it processed during this time, a number of factors contributed to this notable increase.
Resurgent leisure and business travel, increased consumer trust in online channels, and the rise of several direct-to-consumer (D2C) brands are among the factors driving the luggage category’s rapid growth, according to Unicommerce, which supplies most of India’s top luggage brands, such as VIP and Safari Bags.
The most in-demand products are rucksacks and duffles, which are well-liked by both gym-goers and those who take quick trips. Throughout this time, consumers have continued to have a strong preference for medium- and cabin-sized luggage. Furthermore, research indicates that consumers are eager to buy travel accessories like luggage tags, neck pillows, luggage weight scales, and toiletry bags.
“With e-commerce playing a significant role in today’s world, Safari has been driving its online vertical to reach a wider audience,” stated Deepak Bartwal, vice president of supply chain management at Safari Industries Limited. We are happy to use Unicommerce as our technology platform partner to automate our e-commerce business.
According to Unicommcerce, “the growing popularity of luggage and related items on online sales, online platforms, and brand websites is an indication of both buyers and sellers reposing their faith in the online discovery and purchase experience.”
The wedding season and the return of travel gave VIP Industries a significant boost in the previous fiscal year, the company’s managing director stated in an interview with CNBC-TV18 earlier this year. On August 2, the company did report that, for the quarter ending in June 2023, consolidated net profit fell 16 percent YoY to Rs 57.75 crore, while total revenue increased by nearly 8 percent year over year to Rs 636.13 crore.
