For the 2024 fiscal year, Page Industries Limited, JOCKEY International Inc.’s exclusive licensee, is deliberately concentrating on growing the Jockey Juniors category in India. Jockey’s continuous dedication to diversifying its product line and satisfying the needs of a wide range of customers is shown in this action. The Jockey Juniors category is growing and has demonstrated encouraging growth since its launch. Redefining comfort and elegance for the younger generation in the Indian retail sector, Jockey Juniors offers a wide selection of outerwear and innerwear for boys and girls aged 3 to 12 years.
It is anticipated that the Indian kids’ clothing market will expand quickly, with t-shirts and bottom wear accounting for the majority of sales. With a wide selection of items for every season, Jockey Juniors offers parents a one-stop shop for breathable, warm, and comfy children’s apparel.
- “We would like to double down on our efforts to promote its offerings given the growth rate we have witnessed,” said Nihal Rajan, CMO of Page Industries. “The Juniors category has been a focal point for us since 2018.” Metro areas around the nation presently account for the majority of sales, and we have no doubt that this trend will continue as more parents search for high-quality, fashionable, and comfortable apparel alternatives for their kids.
Jockey Juniors has established itself as a market leader by prioritizing quality, comfort, and diversity, all of which are reflective of its unique selling strategy. With the wide range of innerwear and outerwear available in the collection, youngsters may feel stylish, confident, and comfortable. Fun and quirky designs in a range of hues can be found on anything from warm leggings, track pants, jackets, and hoodies to amusing polos and t-shirts.
Jockey is interacting with its audience in novel ways with programs like the Jockey Juniors Color Splash event, outdoor ads, and the most recent TV advertisement. Through these initiatives, the brand is becoming more relatable to its target market and showcasing the lively and enjoyable nature of Jockey Juniors’ products.
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