An important participant in the FMCG industry, Pansari Group, is celebrating an exceptional fiscal year 2023–2024, with a 20 percent rise in value and a noteworthy 39 percent increase in volume. This outstanding accomplishment puts the business in a strong growth position for the upcoming years.
The Pansari Group targeted a staggering 70 percent year-on-year volume growth over the next two years, with a strategic focus on their recently launched tea brand, TVOY. The company hopes to reach sales of over one hundred crore.
The director of Pansari Group, Shammi Agarwal, expressed excitement by saying, “We are excited to announce our significant growth trajectory for FY 2023–2024. This remarkable performance has been largely fueled by our unwavering commitment to providing high-quality products and creative solutions.”
Notwithstanding obstacles in global markets, such as legal restrictions affecting rice imports and wheat flour, the business persisted in broadening its product line. Their versatility is demonstrated by programs like HoReCa International for B2B clients and their growth into private-label goods beyond commodities.
With more than 800 distributors, Pansari Group’s distribution strategy prioritizes segmentation for both commodities and value-added products to guarantee operational effectiveness. The company wants to increase retailer engagement by investing in technology, which will strengthen customer relationships and loyalty.
As a result of its recent growth, which included the introduction of Pansari Chai, TVOY Green Tea, and “Mojee” cocktail syrups, the brand has become the industry leader in its category.
The Pansari Group predicts a regional shift in business contributions in the next fiscal year, with the North accounting for 60% of operations and the West and South contributing 40% combined.
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