In an effort to celebrate the opening of their 16th location in Hyderabad and their 137th in India, Polar Bear and MadHawks recently teamed up to promote the city of Gachibowli, Hyderabad. mainly through the creation of food and lifestyle content, through a well-planned influencer marketing campaign that involved 14 influencers. Over 2 million views and 1.5 million individuals were reached by the campaign, which helped to make the store debut a success that was marked by long lines on the weekends and full sales during the week.
Polar Bear – The Ice Cream Sundae Zone was established in 2008 with its first ice cream shop in Bangalore. Since then, the business has expanded to several sites around the country thanks to the affection and support of its clientele.
The vice president of Polar Bear, Prashant P., thanked MadHawks for their flawless execution of the influencer campaign and highlighted their proficiency in selecting the appropriate influencers and going above and above with a calculated strategy. He expressed his gratitude to the entire MadHawks team for their exceptional professionalism and support.
To capitalize on the power of social media, Polar Bear opened a new store in Gachibowli, Hyderabad, in March 2024. The company partnered with MadHawks to open the location. In just a few days, the Instagram videos that the influencers published about their visit to the new store, sampling of ice cream sundaes, and sharing of their experiences with over 1.5 million people achieved over 2 million views and 20,000 likes.
The longevity of the natural views on the reels demonstrated how successful MadHawks’ influencer marketing campaign was. The founder and CEO of MadHawks, Ravi Kumar, credited the campaign’s success to the company’s enduring commitment to delivering value for partners. In addition to thanking Polar Bear for giving the social media team this chance, he expressed satisfaction in their dedication and hustle.
Also read | Royaloak Furniture is growing rapidly, opening its 168th store in Assam
