Zero Damp Advance and Zero Damp Smart are two new products from Shalimar Paints Ltd., a well-known company with over 120 years of experience in the Indian retail paints industry. With their strong seepage protection and up to a 12-year performance guarantee, these new additions to the Home Protect waterproofing line hope to raise the bar for the sector.
The Zero Damp elastomeric waterproof coating from Shalimar Paints is made of fibers that work together to form a robust barrier against seepage from the inside and outside. The coating, which is backed by cutting-edge research and technology, has the ability to reflect heat off surfaces to lower surface temperatures, making interior areas cooler in the summer heat. In order to draw attention to this launch, Shalimar Paints launched the #IntelligentBanoJugaduNahi campaign, which tackles the prevalent Indian inclination towards transient rather than long-term solutions for seepage. Influencers Saurabh Jain and Palak Shah worked together with the brand to show off the efficacy of Shalimar Paints Zero Damp products and to inspire their followers to share their temporary fixes for seepage.
Nearly all Indian households deal with the issue of dampness, especially those that live in humid or heavily rain-prone locations. With the ZERO Damp Range, we are happy to present our two cutting-edge products that will seal your spaces against both internal and external seepage and provide solutions for any issues you may be facing with dampness, flaking, cracking, fungal growth, and efflorescence. According to Kuldip Raina, director of sales and marketing at Shalimar Paints, “We are dedicated to providing our customers with products that not only protect but also enhance the longevity of their homes. We stand behind our commitment to delivering superior solutions.”
Shalimar Paints’ marketing head Varun Malik said, saying, “We also launched the #IntelligentBanoJugaduNahi campaign to raise awareness, on social media, as most people do not take the problem of seepage seriously, which leads to grave damage, later.” The overwhelming favorable response has, in our opinion, effectively raised awareness of the significance of taking proactive measures to resolve seepage issues.”
With a 12-year warranty, Zero Damp Advance provides twice seepage resistance, crack bridging up to 3 mm, and the ability to withstand up to 20 percent wall wetness. Particularly during the rainy season, its anti-fungal and anti-algal qualities contribute to the preservation of a healthy environment. In the meanwhile, Zero Damp Smart offers water damage protection and affordable waterproofing with a 3-year seepage warranty. At a launch ceremony in Dubai, United Arab Emirates, more than 300 dealers and partners were present.
Shalimar Paints’ emphasis on innovation and quality highlights its dedication to remaining competitive in the changing paint industry. To satisfy Indian consumers’ expectations, the corporation keeps improving its infrastructure, making investments in state-of-the-art R&D centers, and revolutionizing its product line.
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