Whirlpool India and HUL Collaborate to Promote Surf Excel
Whirlpool of India and Hindustan Unilever Ltd (HUL) have announced a new collaborative marketing alliance focused on Surf Excel, the flagship laundry brand under HUL’s ownership, in a calculated move meant to strengthen their position in the laundry care sector. This innovative alliance between two titans of the business comprises a number of cooperative marketing…
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