The Body Shop, a British ethical cosmetics business, and Indian actress Diana Penty have announced an intriguing alliance.
The introduction of Edelweiss, a unique new ingredient in The Body Shop’s product collection, is a noteworthy aspect of this collaboration. To guarantee the best quality, edelweiss extract is sourced, handled, and organically grown in the pristine Swiss Alps by a group of enthusiastic professionals. Because of their commitment to ethical sourcing, these specialized growers make sure that the concentrated powerful extract is used in the formulations.
Harmeet Singh, Chief Brand of Marketing, Product, & Digital, The Body Shop Asia South, stated, “We are thrilled to work with Diana Penty to highlight this fantastic ingredient, the beauty industry’s best-kept secret, with 43 percent more antioxidant power than retinol.”
Dame Anita Roddick launched The Body Shop in Brighton, England, in 1976. Since then, it has grown into a well-known international beauty brand that is recognized for its dedication to moral business conduct and premium goods. The Body Shop ensures that the brand’s ethical ideals are upheld throughout all activities in India by working with Quest Retail, a top beauty-specialized omnichannel retailer and brand development business.
The Body Shop recently added colorful murals to a few of its locations, adding creative flair to the shopping experience in addition to this exciting relationship. India is one of the company’s main markets, and in order to reach more people, it is currently concentrating on growing its presence in tier II and III towns.
Edelweiss and The Body Shop’s partnership with Diana Penty demonstrates the brand’s commitment to innovation and upholding its heritage of offering premium cosmetics that are obtained ethically. This collaboration not only demonstrates the brand’s commitment to quality and sustainability but also deepens its bond with customers who appreciate responsibility and beauty.
Also Read | Anant Leekha, General Manager, Welcomed to Novotel Pune
