The Body Shop is an ethical beauty business based in Britain that is deeply committed to encouraging sustainability and equitable partnerships within the community. Through unique store design concepts, the brand highlights the rich cultural tapestry of India. With an emphasis on cultural immersion and local relevance, The Body Shop has turned a few of its current locations in Ahmedabad, New Delhi, and Kochi into bright displays of the country’s rich history.
The Body Shop has encapsulated the spirit of the capital city’s unparalleled architectural marvels in its T1D Airport store in New Delhi. Famous landmarks including the Red Fort, Lotus Temple, India Gate, and Qutub Minar are displayed in the store design amid the picturesque Yamuna riverbed. This design highlights The Body Shop’s dedication to fair trade and sustainability while also honoring the diversity of Indian culture.
In a similar vein, The Body Shop has opened two gorgeous locations at the Airport and Palladium Mall in Ahmedabad, where festivals represent socio-cultural-religious and even economic goals. Each store has a distinctive design that pays homage to the lively local culture. Famous local mural artists have created stunning paintings that adorn the establishments, drawing inspiration from the charkha and traditional dress. These designs embodies The Body Shop’s philosophy of sustainability and community empowerment by skillfully fusing tradition, environmental conscience, and communal harmony.
Next, head south to God’s Own Country, Kerala, where The Body Shop honors the state’s colorful culture and breathtaking scenery in Kochi’s Forum Mall. The artwork at the store represents The Body Shop’s commitment to using natural products; it shows an empowered rural lady embracing culture and environment. The mural, which features a woman with her feet in the Arabian Sea, echoes The Body Shop’s dedication to sustainability by highlighting the positive interaction between people and the environment.
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Since 2022, The Body Shop has been actively establishing Activist workshop outlets in keeping with its objective to positively impact people and the earth. Customers are able to simply explore and support The Body Shop’s Recycling Programme because to the stores’ distinctive format, which was introduced back in 2019. Customers can recycle the packaging from their favorite products through this campaign, encouraging a more environmentally friendly mindset and helping to preserve the environment by recycling plastic.
The Body Shop is strengthening its commitment to environmental sustainability by designing its stores to align with its principles. The store is integrated with sustainability, from the fixtures’ recycled plastics and repurposed wood to the aluminum facade—a low-energy, infinitely recyclable material. Waste is kept out of landfills by using only 100% recycled materials to make the worktops. Beyond the store’s boundaries, The Body Shop is dedicated to sustainability; more than 70% of its packaging is totally recyclable.
The company currently has 200 locations across the country and serves over 1500 cities through its robust marketplace partnerships with all major players and its internet presence. Furthermore, the firm has already started a project to add murals to over ten stores, which could increase consumer interaction and brand awareness.
