Virgio Reinforces Commitment: This week, the fashion-tech startup Virgio, financed by Accel, Prosus, and Alpha Wave, will introduce an improved version of its platform. The company, which is well-known for its fast-fashion appeal, is about to start a transformational path that will see it grow into a more significant and powerful force in the market. This development marks a turning point in Virgio’s development, as it continues to uphold fashion-forward principles while providing a superior client experience and reaffirming its dedication to innovation and circularity.
In its first year of operation, Virgio, one of India’s fastest-growing fashion businesses, attracted over a lakh consumers, demonstrating its extraordinary growth. Virgio has recommitted itself to improving and redefining the fashion industry this year with a focus on ethical behavior and sustainable fashion ideals.Virgio Reinforces Commitment to Sustainable Fashion with Upgraded Fashion-Tech Platform.
Virgio has continually absorbed modern fashion trends while maintaining its unique personality under the direction of Amar Nagaram, a former CEO of Myntra. Amar Nagaram’s persistent dedication to responding to the changing needs and preferences of the premium Virgio customer is evident in the upcoming redesign. His desire to make circular fashion a way of life exemplifies a pro-planet stance that is ready to bring about a new era in the Indian fashion industry.
The committed design team at Virgio has painstakingly created new collections that epitomize class and modernity, relying on natural fabrics to assure sturdiness, community welfare, and recyclability. With this project, Virgio continues its unwavering pursuit of ethical and sustainable fashion standards in India.
Fast fashion is quick, trendy, and meets the expanding requirements of India’s youth, but it also encourages overproduction and overconsumption, according to co-founder Amar Nagaram. Fast fashion businesses fuel the market with items that will end up in landfills by using hazardous textiles and abusing workers. We are all experiencing a worldwide crisis. We purposefully decided to focus all of our efforts on creating a circular fashion brand because of this.
